I think out of these colours, the yellow is my favourite. I think its bright and attention grabbing, and it has the ability to print out brightly, where as the paler blue colour wouldn't print out as bright as I wanted it to. I think the yellow looks quite contemporary and modern, and I think it will fit in with the rest of the design.
After I chose the colour, I decided to move on to picking the typefaces for my header. I wanted something quite bold and attention grabbing. I decided to look at serif fonts as I usually stray from these within my work and wanted to try something a little different. I found a font called Adobe Caslon Pro which fit what I wanted perfectly:
I decided to go for the bold in capitals because it stood out and it will definitely contrast over the body copy which will be a sans serif for readability:
It took a while to find a proper layout, but I decided to go for the two outside flaps having just 1 stage on, and the inside ones next to the yellow tab having 2 stages on. I feel that this is effective because it frames the yellow bar and is in a proper reading order (left to right). I decided to use the font Karla for my body, as it's a legible sans serif similar to helvetica, but it has its own flare:
I applied my layout to the inside flap as shown:
After this I lined up my other stages on the other side of the leaflet:
For the front cover, I wanted it to be quite simple and to the point. As the leaflet is called "The Design Process", I decided to have this on my front cover in Adobe Caslon Pro, in the same colour yellow as the tab.
I printed out my design in preparation for the interim crit:
No comments:
Post a Comment