OUGD504 | STUDIO BRIEF 3 | BLOGGING WORKSHOP

Task 1: Find an entry from OUGD504 that is written in first person and re-write it in the third person.

Original text from: OUGD504 | STUDIO BRIEF 2 | FURTHER DEVELOPMENT AND MOCKUPS

New text:

Once the logo was suitable, it was developed further, firstly creating a black and white version to show versatility:

*IMAGE*

Here are the outlines in colour:

*IMAGE*

This is effective too, although the lightest colour would be difficult to see. Continuing with this logo, it was mocked up on several different platforms:

*IMAGE*

Using mockups that were relevant to the cafe, the top image is a paper bag which would be used for take-out orders. The text/lines could possibly be thicker, but the design worked really well here. A vinyl sticker was mocked up to display the logo on a window. White would be the most effective as it stands out on any colour. Again, the type could be slightly thicker just to make it easier to read. Finally, stickers were mocked up which could be used to stick down the paper bags or placed on various other places. If these were ever to be produced, they should have the hole in the middle as it is integral for the concept. 

Task 2: Find a blog where you made a design decision based on preference or aesthetic comparison. Re-write this entry using only objective comparisons.

Original text from: OUGD504 | STUDIO BRIEF 1 | FURTHER DEVELOPMENT

New text:
After receiving feedback, it was most appropriate to change the yellow in the middle to more of a mustard colour. The typeface was also altered to apercu, a rounded sans serif font which already makes the leaflet more friendly and approachable:

*IMAGE*

The typeface on the middle bar was also changed to apercu light, to make it look more consistent when the leaflet is folded. The orientation of the writing on the leaflet was rotated 90 degrees, so it now faces inwards, and "brief" is at the top. This aligns more with the actual design process as you start with the brief first. 

Task 3: Summarise and evaluate the accumulation of your design changes.

Original text from: OUGD504 | STUDIO BRIEF 2 | DEVELOPMENT

New text:

Starting off with a simple, geometric bagel, the design was quite sparse. Developing it further to include colour and a face was a great improvement. Several characters were created to show the quirky-ness of the bagelry, and to represent the different flavours the bagelry stock. The chosen typeface was Roboto Light as it's simple, friendly and easy to read. The style of the typeface matches with the minimal vectors used to create the bagels. 

Task 4: Re-write your latest blog entry using these guidelines -

- Avoid overly subjective language

- Think about how you describe the appearance of design experiments

- Blog with purpose

- Evaluate

- Critical justifications 

- Paraphrasing is best, but quotes must be referenced 

- Avoid being overly casual

Original text from: OUGD504 | STUDIO BRIEF 2 | FEEDBACK

These are the images presented in the crit:

*IMAGES*

 The feedback was quite mixed. The biggest point made in the crit was that the logo probably doesn't need the type on it. They also agreed that the logo doesn't need 3 characters, but 1 main design that would be representative of the entire bagelry. Looking on the bagelry website, they have 4 main flavours of bagel: sweet, savoury, seasonal and experimental. 

Applying this feedback to the design, here is what it looks like with 1 bagel. The chosen bagel was the one with the bite taken from it, as it has the most character and would be a more recognisable shape, rather than just a circle:

*IMAGE*

It looks more effective as a logo, although there is still a danger that people could think it's a donut. The name of the bagelry is quite self explanatory, and most of the customers are returning and loyal, so they'll understand what it is. The single, block colour bagel looks the most effective, as it can be applied to more collateral and looks more significant than the other. Sticking to mainly black and white, the block colour bagel has been mocked up on some various collateral:

*IMAGES* 

This is a lot more effective than what was presented in the crit. The logo is instantly recognisable. At this stage, considering printing options is crucial. Screen printing could be a possible way of producing collateral. The Bagelry use all organic, preservative and additive free ingredients so a paper stock that is recycled could be a good choice. A stock and method that is as environmentally friendly as possible will be the most appropriate for this brand.