I really liked how faced paced this brief was. It made me make my design decisions quite quickly, and I had less time for development (which is sometimes a good thing). I had to pick an idea and just run with it, which isn't really my normal way of working. Talking to an actual client about the design was really exciting too, because I've never really experienced a back-and-forth exchange like that before, and I think they really liked what I produced!
I've never really liked creating logos - it's never really been my first choice in designing. I feel I'm more inclined to editorial and poster design, so this brief was quite a challenge.
I constructed a time plan, because I felt like I needed to be really well organised. I managed to stick to it (apart from producing the screen prints) so that was successful. I tried to create a lot of collateral for this brief to make it look as real as possible. I created stickers, a vinyl window sticker and screen printed paper bags. It was quite time consuming, but I feel it was worth it.
The feedback I received in the interim crit was actually really useful. I never considered that the logo didn't need "The Bagelry" actually written on it, and I think the feedback helped me create something thats successful and appropriate. I think with this brief I tried to expand my way of working. I've never tried to design characters before, let alone a logo. It was quite exciting to delve into something new, but also quite daunting. I enjoyed researching into character design, and really tried to get inspired. I was comfortable with using illustrator as my main tool as it's my first port of call with any design.
Overall, I enjoyed this brief and I've produced something that the client is happy with. I liked making quick design decisions because it really pushed my work!
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