Dunkin Donuts are a very recognisable brand, originating in America. Even though they sell donuts, their main logo is the coffee or DD initials. Their colour scheme is quite garish, but eye catching and memorable. They use a very rounded, geometric type which its approachable and friendly. Although there's no visual representation of the donuts in this logo, its rounded typeface, particularly on the letter O makes you think of a donut.
The starbucks logo is also very well known. The logo is circular, and it uses a forest green as its main colour. This could represent the natural vibe of the brand, and show that they want to appear conscious of the earth and recycling, etc. In the middle of the logo is a two-tailed mermaid, or Siren, which is derived from greek mythology. The starbucks website explains the inclusion of the Siren:
"There was something about her – a seductive mystery mixed with a nautical theme that was exactly what the founders were looking for. A logo was designed around her, and our long relationship with the Siren began."
The Krispy Kreme logo resembles the aesthetic of an American Diner. It's a very traditional logo, but also iconic and recognisable with the script typeface and the bright colours. The spacious kerning on the word "donuts" is effective, as it fits the entire length of the logo and creates more of an impact.
The Millie's Cookies logo strikes me as being quite friendly. The script typeface looks like it's been hand drawn, making it seem quite approachable and could resemble the values of the brand (e.g. hand made goods). The pink could represent femininity, as Millie is a female name. The uppercase sans serif of "cookies" is quite a contrast with the script typeface. I personally feel it would look better if the typeface was consistent within the logo, as to keep consistency with the brand and the message they're trying to deliver.
The Costa logo looks quite rustic with the mauve colouring and coffee beans, but this is contrasted by the bold sans serif typeface. I think this logo is effective, neat and compact. The way it's all closed in by a circle, and the double stroke makes it stand out even more. The colours are very versatile and work well in a coffee shop, where you'd like to feel warm and welcomed.
Pret is more of a luxury brand and this is represented by the stars in the logo. It uses a similar colour to the Costa logo and is also circular. The 3 main coffee shop logos (Costa, Pret and Starbucks) are all circular which in my opinion makes them more iconic as a coffee shop. Coffee cups are circular and this is a nice link with the shape of the logo. I would say that the uppercase sans serif doesn't look very friendly and contrasts with the words "organic" and "natural". Saying this, the colours don't really match what the brand is trying to say either, though it does give off a luxurious, expensive feel.
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