Study Task 1 involved looking at a previous competition and trying to create a response. We were put into groups and had to re-create the Yahoo! interface. Our initial idea was to create something that would encourage the users to stay on the homepage. As the demographic for this project was 13-18 year olds, we decided that social media would be an integral part of engagement for them. We wanted to keep the actual home page quite minimal, but as you move down, there's some small tabs that show a highlight of your social media accounts. At the top of the page (the small squares) we have News, Emails and Social Media tabs which you can change at any time, and the social media highlights will change respectively to news or email highlights.
We started to mock up colours, and we initially used the purple from the original logo, but felt it was too dark and not very inviting, especially since we planned on using it as a background colour. We settled on a dark orange for the main colour, and used colour from the respective social media over the highlight.
The orange is a nice contrast with the common blue of social media. When you click on the tabs at the top, e.g. news, the background colour will change, here we have gone for pink:
We also used the slogan "The world at your fingertips", relating to the idea of having everything in one place. The word fingertips comes from the notion that most people in our demographic will be using smartphones and/or tablets, rather than a desktop computer. We also created a mockup of a mobile website:
The next stage in our development would be to create a web browser to compete with other existing brands. This way, the interface would run a lot more smoothly and make everything more streamlined for the user. Finally, we made some billboards for the digital campaign that represent the brands focus on social media:
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