From the research that I gathered, I've written the content for my leaflet:
The Brief:
Receiving the brief is the starting point of any project. Understanding the brief is key if you want to create something your client will be happy with. You need to read the brief fully, and making notes is recommended. Figuring out the problem that needs to be solved is the main thing, and talking to your client before you start is important to make sure you have the right idea.
You should also discuss your budget and timescale with the client, as this needs to be signed off before any work can begin. At this stage, you may have some initial ideas or concepts in mind.
Research:
Before you start your project, researching into existing products
and designs is important. Seeing
what’s already been created can spark some ideas that you may not have thought of before.
It’s also important to conduct primary and secondary research for your project. Primary research consists of questionnaires, observations and interviews. These are important as it gives you unique information to apply to your design.
Secondary research entails looking at designs and research that have already been created. You can do this by looking online at popular design websites, looking in books, magazines and other existing artwork.
Initial Ideas:
Gathering your initial ideas and putting them onto paper is important. You need to show the client what direction you’re heading in and make sure they agree. You can start to get your ideas down by making lists, mind maps, and preliminary sketches.
At this stage you should experiment and see how far you can push the brief. Try to create as many ideas as possible, so you have a wide range of ideas when it comes to narrowing down your favourite. Keep in contact with the client throughout this stage and see what they think!
Development:
The development stage is crucial in finalising your ideas. You should take the client feedback from your previous ideas and build on this, as you need to fit the brief as best you can. You should try to refine your original sketches and create something more substantial.
Once you have developed your ideas, ask your client for more feedback so you can start to narrow down your choices and find the perfect design for the brief.
At this stage you should also consider the stock choices and printing method for your design, and whether it fits in with your budget and timescale. This is important as you need to meet the deadline and ensure you don’t go over budget.
Feedback:
Feedback is a crucial part of every design process. You should be engaging with your client at every opportunity, asking their opinion and tweaking your design. If you don’t keep up communication with the client, you’ll end up creating something they aren’t happy with.
You should aim to get lots of feedback at the initial ideas stage, so you know you’re going in the right direction. If you need to, you can go back to other stages or start again, as the design process isn’t linear.
Production:
Once everything has been signed off by the client and you’re happy with your design, the final stage can begin. Here, you should review the budget and timescale to make sure you’ve met the requirements set. The printing method and stock should be agreed with the client.
After you’ve produced your design and the client is happy, give yourself a pat on the back before you start the process all over again!
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