OUGD504 | STUDIO BRIEF 3 | PRIMARY RESEARCH

To start off this brief, I decided to go to The Village Bookshop in Leeds Corn Exchange to gain some primary research. They have a wide range of photography books, which is definitely going to be useful in this project.

I was originally drawn to this book because of the bold orange colour and contrasting black and white stripes. The orange paper was actually a sleeve, and when you take it off it reveals another design which messes with your eyes. I find this a really cool idea and I think I'd possibly like to use a sleeve in my design, although I don't really have a clear aesthetic at the moment.

I really liked the feel of this book, and the perfect bound finish made it very professional. I think if I had enough content, I'd like to create a professional looking perfect bound book, although it depends on how I layout my pages and paginate my book. I think I'd like to create something similar to this size, A5 seems like a good size to me as it's not overly big and it's easy to hold in the hand.

This cover caught my eye because of its simplicity. It doesn't even spell out a word, but to me it looks like it should say "super". I think sometimes, simplistic covers work better than something over-complicated and busy.

I really liked the printing method used on this cover. They used a dark grey stock and printed using black ink, which I think is really effective. It's quite subtle and makes use of creative printing methods which is something I also need to consider. 

I liked this simple cover too, and I found the layout inside interesting. I liked how it sometimes would have a full bleed image on one side, and break it up with a lot of white space on the other. I especially like how it starts on the bottom of the page, but doesn't go all of the way to the top. I need to consider how I'll layout my book, and if I'm going to have more than one image on each spread.

These two spreads both contain one image, but one is full bleed and one has a white border. I think the full bleed image is more effective, because there's no distractions. It immerses you in the image and makes you want to look more closely. The image with the border doesn't really grab my attention as much, especially as its quite a dark image. 

Finally, this book uses two images on one spread, and doesn't have full bleed imagery. I like this layout better than having one image without full bleed. The white space is larger, and draws your attention to the images rather than away. 

OUGD504 | STUDIO BRIEF 2 | TIME PLAN

Since this brief is quite short, but a lot needs to be done, I've decided to create a time plan to give myself some structure. I'd like the final logo to be finished by the weekend (10th-11th October), and printed by next week.

Tuesday:
Receive Brief
Choose Kickstarter
Study Task 2

Wednesday:
Logo Research
Initial Sketches

Thursday:
Development
Print out mock-up

Friday:
Crit
Develop further

Saturday & Sunday:
Extra development (if needed)
Finish blogging

14th October:
Print during print room drop-in

OUGD405 - Booklet Printing

As the booklet printer in the print room didn't do full bleed images, I decided to print my booklet out on separate sheets and staple them myself. I'm quite happy with how my booklet turned out, as I feel that if I had used the booklet printer, a white border would look less appealing on the pages that had solid colour. I printed out my booklet and cut down the pages using a guillotine. Once my booklet was stapled, a few pages looked out of line as I had used quite a thick stock - I used a thicker stock to make it feel more professional, as a thinner paper may be more susceptible to being ripped or damaged. I also noticed that the ink had split on the spine as I used a solid colour for the cover. This can be avoided by using a thinner stock so the ink doesn't have to stretch as much, or using stock of the same colour so there is no chance of the ink splitting. 

Overall I am happy with how my book has turned out. I am slightly disappointed with the spine cracking and the alignment of the pages, but other than that I it looks how I wanted it to and presents the art of taxidermy in a more modern way. 

OUGD405 - Studio Brief 4 Final Crit

Today we had our final crit for studio brief 4. I presented my taxidermy logo and explained what I had done. I had some really positive feedback about my concept and designs, and I feel happy with what I have produced. People said that they feel the branding really works for my problem, and modernises taxidermy. When they look at it, they don't think "dead animal", but focus more on the brand its self and what they can achieve. Overall I think I have succeeded with meeting my aims for this project.

OUGD405 - Studio brief 4 Website design

Following the leaflet I decided to make a mock-up of a website home page design that I think would work and be more interesting than the original ones I looked at. Firstly, I started at the top with logo and navigation bar: 

This looks simple and easy to use. Next, I started adding more colour and extra information: 

I wasn't as keen on this layout as the first. I think it has too much wasted space, so I tried moving them around and putting the logo back in the middle: 

I also added an image for the photo-reel. I think the actual taxidermy should be saved for the gallery section so people can see the types they want. I still don't think the text "Get Stuffed!" and "london based taxidermist" look right where they are. I had another try at moving them around to see if I could get them to look any better: 

After looking at it again, I decided to get rid of "Get Stuffed!" as it's said further down and it was making it hard to lay out. I made the logo smaller and centered it, and placed "London based taxidermist" beneath it. I also got rid of the "about" and changed the typeface to roboto light, and centered it. I think this looks better as it gives a consistent feel to all of the website. I have also split the information beneath that into two columns so it is easier to read. 

OUGD405 - Studio Brief 4 Leaflet

Once I had a style and colour scheme, I found it easy to apply this to other platforms. I created a leaflet using the gold colours as I feel this is the best colour to represent the company stand alone. 
I decided that instead of a folded leaflet, it would be more of an information sheet that could be displayed in the shop and given for free or it could be included with a piece of taxidermy with further information on about the company.
I started with the gold background and added the logo to the center of the page in white. I placed "Get Stuffed!" above the logo, much like the business card, and using the same typeface - Roboto Thin, I added "London based taxidermist" to the bottom of the page, to give some context to it: 

I think this looks effective and simple. It gets a message across and looks similar to the business card design so it's a consistent style. I got some information about the company on the website and added them to the other side of the leaflet in two columns.

I think this works well, its simple and minimal. I would like to print it and add a bevel/extrude on the shadows on the paper, but I'm not sure how I would do that with the time restrictions and the limitations of college printers. I'm happy with my design and I think it works well with the rest of the brand. 

OUGD405 - Studio Brief 4 Logo creation

Once I had a business and name in mind, I started to get to work on the logo. I wanted something that would be bold, easily recognisable and that can be easily placed anywhere. I started by drawing out some rough ideas, looking at the negative space between G and S, and adding antlers to the letters - which is what most companies do. 

I decided that the most effective way to create this logo was to use the two letters together in a bold, sans serif typeface. I started creating my ideas in illustrator, and started looking for a typeface. Looking through, the only one I really liked was Ostrich Sans Black. Its a bold, condensed typeface. I started messing around with the kerning and came up with this:

This was a good starting point. The letters worked well together and I feel like they could work in any colour. I wasn't sure about adding "Get Stuffed!" to the bottom, so I messed around with the colours and composition more: 

 I added an exclamation mark which I thought worked well and adjusted the kerning to fit with the rest of the letters. I changed the colours to blue, added a stripey texture to the background and moved the logo to the bottom left. This wasn't really working. The stripes were too much and the logo didn't look right there. I removed the stripes and centered the logo again.

This time I experimented with finding a gold colour and adding a drop shadow. Realistically I would like to use foil printing for this project if I were to use gold, but with the time restrictions and printing resources in college I'm not sure if that would be possible. I played around with colours again until I found one that I thought worked:

I really like the white GS!, it stands out from the shadow and the background and you can clearly see what it says. I looked on a website to find complimentary colours for the gold, and got back blues, purples and creams. I think these colours would work really well together and make the brand look of a good quality. I want to create 3 different coloured business cards for the brand in the colour scheme I have chosen. Here are my final colour choices:

I'm happy with these colours and the design, I think they work well together. I'm going to produce all 3 of these business cards for the company in the different colour schemes.

BACK OF BUSINESS CARD:

For the back I was thinking of including their contact details and possibly a tagline produced from the information from their website. I began the layout by gathering the information that I need and placing it in illustrator -

• T: +44 (0) 20 7226 1364
  M: 07831 260062
  F: +44 (0) 20 7359 8253

• A: 105 Essex Road
  Islington
  London
  N1 2SL

• E: taxidermy@thegetstuffed.co.uk

I started by adding the text in the same typeface as the logo and aligning it to the left. I also added the logo again in the bottom right and the company name so people know what it's actually called. 

I messed around with typefaces and background colour to see which works best:

I changed the typeface to Roboto Light Italic, as it isn't as condensed and easier to read. It also gives a bit of a break from the logo typeface. I didn't really think the dark grey worked as a background colour, as it hasn't really been used anywhere else. I tried a few lighter shades:

I think these look better, but they are still quite dark. I changed the typeface from italic too, as I think it looks more uniform and professional:

Finally, I changed the background to a more off-white colour, and finished my first business card: 

I continued this theme onto the other two: