The book starts off with a profile for the user to fill in, testing their knowledge of vegetarianism and veganism. They're invited to draw their favourite meal and colour in the foods they like, relaxing them into the book and becoming familiar with different foods.
Progressing through the book, it ties also in with the other products. Here, children are invited to decorate a (vegan) cake! The description hints to the recipe card that is included, and invites children to make their own version. This also teaches children that veganism can include fun, sugary foods.
Making sure children get the right amount of nutrition is extremely important, but on a vegan diet the options are limited. Here, a vegan eatwell plate is displayed showing the different food groups and how much of each should be consumed. On the opposite page, brief information about the different food groups are shown to inform children about what each one is for and why it's essential.
Other educational activities include a "Save the bee's maze", making home-made cruelty free natural soap, vegan junk food and information about what places offer good vegan options for eating out.
The final page of the book is titled "my progress", following the same format of the profile page, this invites children to update information about themselves and see what they have learned progressing through the pack. This page does not ask any leading questions, it invites children to display what they have learned. There is no pressure for them to change their lifestyle.
The stock for the booklet should be durable and suitable to draw on. The designs should also not be visible through the stock either as it will be printed double sided - so the stock should be quite thick. The size of the booklet will be A4, to allow younger children to read the smaller print and have more freedom on colouring pages/puzzles.
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