Tuesday 3 May 2016

OUGD505 | INTERN MAGAZINE

Intern Magazine set us a brief to create an independent magazine that would appeal to a niche audience.

From this, our group decided to go with ARCH, a publication that aims to educate people on feminism in a gentle, encouraging way. We felt this was a necessary audience to target, as there were many misconceptions and stigmas circling around feminism.

The name ARCH comes from us bridging the gap between people who don't understand feminism, or are afraid of it and allowing them to realise on their own what feminism is about. The crossbar in the A is removed to symbolise an arch.

Showing high profile celebrities who also identify with feminism are shown on select covers to attract readers.


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