OUGD505 | STUDIO BREIF 2 | EXPANSION

As the popularity of veganism grows, there needs to be more content for children and parents. Expanding the project will see expansion packs of the current activity pack - e.g. new recipe cards and more food cut outs, but also brand new packs all together.

A website would also be useful for an expanding brand, where there cold be forums, blogs, tutorials, recipes and brand new vegan activities and ideas.

Parents could also sign up for a newsletter that gives them some ideas for fun activities to plan with their children. Eventually, there will be a wide range of activity packs for children to choose from and make fun out of veganism - something many adults seem to find restrictive and boring.