OUGD505 | STUDY TASK 4 | VOTE

In recent years less than 50% of young people have voted in the general election. This brief is about using graphic design to try and attract 18-22 year old voters to partake.

Primary research shows that young people feel they are too uninformed to vote:

We decided that to help young people engage with the information, YouGov would team up with Dominos to provide unbiased information on the packaging of pizza boxes.