Studio brief 4 is different to any other brief we've had so far. We have been asked to create a website for an upcoming album of any artist of our choice. The album can already be out, but it has to be their latest one. The website should be interactive with the user, and active for 4-6 weeks before and after the release.
The brief: Create an immersive and engaging campaign website to support the release of your favourite band or artist’s latest album.
Business objective Marketing objective: Increase sales of the album and ensure chart success.
The role of the communications: Deliver a world class digital experience that gets both fans and media excited about the upcoming album release and achieve cut through in a crowded market place. Get fans of your chosen artist to pre-order the album and get involved in the campaign through sharing content with their network by creating a world class digital platform that encourages fans to engage with the campaign at every available opportunity.
Considerations: Must be global — The band/artist has five key markets (Australia, USA, UK, Germany and France)
Promote activation points — Promote key ‘activation’ points (shows, signings, appearances etc) across the five key markets.
Use mixed media — A combination of image, audio and video should be used to communicate your message.
Remember: This is a campaign website. It will be live for four to six weeks ahead of the launch and approximately four weeks afterwards.
Deliverables: Low-fidelity wire frames in an optional format Design of a desktop
I'm going into this brief with trepidation as I have never created a website before, and I don't really know much about UX design. Hopefully this brief will open up some new doors for me, and I can discover some new techniques. The first thing I need to do with this brief is consider artists that would be appropriate, and which one I'd like to focus on.
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