OUGD505 | STUDIO BRIEF 2 | THE BRIEF

This brief is in two parts -

Part 1:  Based on the introductory workshops, develop a practical, visual and contextual investigation of a specific subject. You should aim to develop research from a range of primary and secondary sources in order to fully explore the opportunities for informed creative development. Your research and development of this part of the brief should be documented on your Studio Practice blog and will be presented as part of your interim concept pitch.

Part 2:  Devise and develop a body of practical work that both distils your knowledge of an identified issue and demonstrates your ability to tap into the market potential for socially, politically and ethically-driven design. This output should still work within the broader creative and professional contexts of graphic design but could be based around ideas of awareness or protest. Examples of potential deliverables include (but are not limited to):

• materials relating to an issue-led campaign (this could be one affiliated to an established organisation or a more ‘guerilla’ approach)
• a poster series
• a booklet/publication/manifesto
• a web/digital platform
• placards, banners or a set of badges

A range of products or merchandise that communicate your identified core message

Your contextual research, critical observations and reflective evaluations should be documented on your Studio Practice blog and summarised within reflective content that supports your design submission. Your response should explore the relationship between product range and methods/media of distribution as well as specific audiences, contexts and appropriate tone of voice. 

Analysis: 

This brief is the larger of the two in this module. There is a heavy emphasis on research, gathering knowledge and collecting primary research. The cause that is chosen should be something important that we care about, so we can create the most effective response. Distributing the information is also key to this brief, and needs to be considered when starting on the initial designs. Considerations could include: 

• Medium (e.g. print or digital/online campaign) 
• Cost 
• Paper stock
• Printing method
• How long it takes to produce 

This brief is very open to interpretation and gives us a lot of freedom to explore a range of subjects. I'm looking forward to starting on this brief and distributing information that I consider to be important.