OUGD503 | COLLABORATIVE PRACTICE | DEVELOPMENT

Mocking up the posters gave us an idea of where we wanted to go with the campaign, but we felt it needed more of a concept. Fennell came up with the idea of having different characters to suit the different software, e.g. the builder, explorer, inventor and producer.

 She came up with some initial illustrations, and we decided to go with the idea. It gives us something to focus the campaign on and keep the viewers engaged. Characters also have a lot of potential as they could be featured in one-off animations or on the website etc.

As Fennell send over the finished illustrations, me and Emily began working on the collateral for the project. She was struggling to come up with a scene for the producer, so we decided to leave that character out of the final concept.

When I received the files, I decided to change the colours to make them look more separate. There was a danger of the scenes looking too similar, and  the viewers not being able to distinguish between the characters since they were so small. We also had some trouble with the inventor illustration, as it wasn't very clear. Fennell added some extra parts to it, which I re-coloured and placed in the cloud logo.