The aim of the documentary is to expose the industry and show people that a plant based diet could save the earth and improve your health. They have a dedicated website to display the facts, and have produced an infographic on all of the key issues:
The film has some brief graphic scenes so it's advised to not be shown to children or the very sensitive. This can be limiting to the audience but it can be seen as necessary to get the message across. The main tone of voice in this documentary is informative and educational, and does not come across as bias information. The information that they put forward in their infographic can all be backed up from viable sources listed on their website, and have a dedicated facts page for everything mentioned in the documentary.
Cowspiracy is an admirable project and is usually one of the first documentaries that people watch when becoming vegetarian. It isn't graphic or in-your-face, and takes a different approach to most documentaries of this form. Many people are unaware of the environmental impacts of animal agriculture, and Cowspiracy brings this to light in an informative, gentle way.
This is a similar approach that I would like to take in my project, as the documentary doesn't specifically attack meat-eaters, it just displays the facts for people to make their own choice. It's important that un-biased facts are displayed for people to make their own, informed decision.
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