OUGD503 | YCN | CONCEPT DEVELOPMENT

The final concept revolves around re-branding Feel Good, and having the tear drop shape as a "secondary logo" that is included throughout the brand, continuing onto the website and other promotional material. The final design for the juice drinks is shown below:

Mockups for social media websites were also created that have been shown previously:

The social media mockups didn't need to be altered as they already contained the final logo and branding. Next on the agenda was the website.

The aim was to create a website that was cleaner and more user friendly than the current Feel Good website. The main homepage currently consists of confusing navigation, animations and sounds.

The current website looks like its aimed towards younger people around the ages of 6-12. The website that I have created takes a different approach, having the navigation at the top of the page. This part of the design concept still needs work, and I am aiming to get some feedback before I develop it further.

The main home page has rotating images as the main feature, where the user can click and navigate their way through the website (as well as using the navigation bar at the top).

The "get involved!" page is where the user can actively participate in business decisions. Social media will heavily influence these decisions too. Letting the customers decide on new flavours or limited edition drinks will make them feel more included with the company. It also ties in with one of the requirements of the brief, which is "good honest fun." The page looks like this:

The page makes use of the tear drops again, and asks the user to vote on what flavour they'd like to see next. You are invited to cast your vote, and once you've voted you'll see the results displayed like this: 

The background colour has changed to a pale green to suit the winning flavour (at that time), and the tear drops change size according to their popularity. You are also asked to sign up for an email notification when the poll closes to see the results. Keeping the user informed and interacting with the website is the main goal. 

I also began mocking up other parts of the website, including the text-heavy About page. I feel that having different colours for different parts of the website will push users to explore all of the website and also show impartiality towards every flavour. 

The website isn't finished yet. I would like to get feedback on my designs and also develop the features further. For the final deliverables I would also like to create a print campaign.