Secret 7” takes 7 tracks from 7 of the best-known musicians around and presses each one 100 times to 7” vinyl. We then invite creatives from around the world to interpret the tracks in their own style for every 7”. 700 sleeves are exhibited and then sold for £50 apiece. You don’t know who created the sleeve, or even which song it’s for, until you have parted with your cash - the secret lies within.
The songs for this year are:
- Chvrches - Clearest Blue
- Etta James - At Last
- Jack Garret - Worry
- The Jam - Art School
- John Lennon - Imagine
- Max Ritcher - Dream 3
- Tame Impala - The Less I Know The Better
Analysis:
Taking part in last years competition makes me more aware of what Secret 7 are looking for in a winner. As the artwork isn't meant to depict any part of the song (because its a secret), the artwork can be really abstract and ambiguous. The quality of the artwork has to be great, but it doesn't have to have any meaning towards the song - as that could possibly give it away.
The song I am most drawn to this year is Tama Impala's The Less I Know The Better. Their songs are quite psychedelic sounding with lots of distortion. Their artwork is very "out-there", so for Secret 7 it may be better to be quite reserved.
Secret 7 is a really exciting brief, as you can create anything that looks good. There are no ties with this brief, so the artwork can be anything you want it to be.
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