I firstly looked into some styles of folding to get some ideas of what I could create. I want my leaflet to be quite simple and easy to understand - as the design process can be quite complicated. I don't want to clutter my information any more than it needs to be. I like the 8 page map and the 8 page roll from this image. I think they work for this brief - especially the 8 page roll as it's pretty simple and folds neatly into its self. Creating something like this would be ideal for a minimal approach.
I looked into some more intricate folds to see if I could make them work.
These folds look interesting and engaging. The first one looks very complex and hard to reproduce on a large scale. I would want my leaflet to be easy to produce to fit with the minimal approach I want to go for. The second example I've found looks more simple, but as you can see the unfolding of the leaflet is still quite complex. I like the subtlety of the fold, but again this leaflet would be difficult to produce on a large scale and would produce a lot of waste as it needs to be square.
I decided to move onto some more simple leaflets that would be easier to produce.
Both of these leaflets fold out to create a larger image or poster. I feel like both of these are effective, as the Helvetia leaflet folds out into an arrangement of images that's functional both as a leaflet and a poster. For my own leaflet I would prefer something that relies on the folds to separate the information, as I want to split up the stages of the design process. I feel having a leaflet that folds out into a poster wouldn't be appropriate for the way I want to present my information because I want to keep it quite simple and easy to use.
This leaflet attracted me because of the bright, bold colours and use of a large sans serif typeface. The arrangement of the typeface is quite contrasting, as it's quite jumbled but the typeface it's self is simple and structured. I like the way this leaflet looks, and the fold is something more similar to what I want to produce, but I feel there would be too many sections on this kind of fold, as the information is quite concise. I would also like to have all the information on one side of the leaflet, because during the design process you go back to stages and swap and change ideas, so I would like to be able to illustrate this within my design.
This leaflet has been folded using the accordion fold. It makes use of the two sides well and has been cut to fit the context of the information. Although I think the leaflet is successful in the way it's been presented and how it works in context, I don't think creating something like this for my leaflet is appropriate, as stating earlier, the information will be quite jumbled. I would prefer to use just one side so the physical design of the leaflet doesn't distract from the information.
This leaflet looks very minimal and compact. It's eye catching due to its interesting fold and sloped edges. The colour scheme works well together, and looks very neat when folded. I would like my leaflet to look something similar to this - using mainly back and white with one (or a few) bold colours. I don't want the design to distract from the information, but I also want it to look as nice as possible.
I think experimenting with folds will help me in choosing the perfect one for what I have in mind, but researching into existing leaflets has helped me narrow down the style that I would like.
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