OUGD504 | STUDIO BRIEF 1 | CONSIDERATIONS

For this brief, we need to create a leaflet that shows our understanding of the design process.

The audience needs to be considered for this brief, as we are writing our own content. The content could be aimed at designers, clients or someone not in the industry at all. The tone of voice and use of jargon needs to be considered for the content, as this is dependant on the audience.

The fold of the leaflet impacts greatly on the design. A more complex fold could be more interesting for the user, but it may distract from the information or not leave much space for design. 

The size of the leaflet should also be considered. Is it going to be very small, so its easily carried around? Or quite large so it can be presented and stand out easily? The leaflet could be made out of an entire sheet of A4 or A3 paper to cut down on waste. 

The stock needs to be thought about too. If the stock doesn't easily fold, the leaflet cannot be made.