Monday 1 February 2016

OUGD503 | SECRET 7 | RESEARCH

Looking into Tame Impala's current album artwork, they have quite a surreal and retro feel to them. They are abstract artworks rather than covers that relate to the music. 




The track The Less I Know The Better doesn't have any specific artwork as it isn't a single, but it's from the latest album, Currents (top right). The lyrics describe the painful moment of finding out that the person you love is in a relationship with someone else. Some lyrics to support this are: 

Someone said they left together I ran out the door to get her She was holding hands with Trevor Not the greatest feeling ever Said, pull yourself together You should try your luck with Heather And I heard they slept together Oh, the less I know the better The less I know the better

Some online articles imply that the song has feminist themes, stating:
"Directed by CANADA, “The Less I Know The Better” offers a lot to read into along with its poppy visuals and, just like the lyrics of the original song, centers around a dude who just can’t deal with the fact that his crush is in command of her own pleasure. Sorry, man, but Trevor’s in and you’re out." - https://www.nylon.com/articles/tame-impala-the-less-i-know-the-better-video

From the video for this song, it's clear that the female lead has made her choice to be with Trevor, but the male lead can't really accept that and won't move on stating the less he knows about their relationship, the better.

Secret 7's winners from last year were all very abstract and artistically driven. I feel that creating a high quality artwork, rather than having a concept linked to the song will give me a better chance of winning.




No comments:

Post a Comment