OUGD503 | COLLABORATIVE PRACTICE | INITIAL IDEAS

Our first meeting as a group was to come up with an initial concept for the brief. We discussed attributes of Adobe, and what we wanted the young creatives to feel when they saw our campaign. The main focus of our campaign is to inspire the audience and have a large focus on artwork. We wanted people to feel confident in their abilities, and confident that they can use the software.

After some discussion and note taking, we decided to have our campaign based around the idea of discovery. The software available on the cloud is extensive, and each program has lots of tools to offer. We want the campaign to show that through the cloud, you can discover something new and exciting, that you previously hadn't noticed before.

We came up with the idea of creating immersive, interesting landscapes that appear through the outer shape of the Creative Cloud logo, to show the viewer the amazing possibilities that come with using the cloud. Our preliminary ideas consist of brightly coloured landscapes and rough mockups of the posters. Fennell created some rough sketches, then put them onto the computer. Me and Emily mocked these landscapes into some poster ideas to discuss at our next meeting.

Fennell's sketchs -

Poster Ideas -