OUGD505 | STUDIO BRIEF 1 | SOUTH AMERICA AND ASIA

The next designs I moved onto were South America and Asia, as I had a clear idea of what I wanted the UV design to look like. South America has had a lot of trouble with oil spills in recent years, and if we don't find suitable replacements for fossil fuels the risk of more spills will continue. Asia, particularly in China (and subsequently Japan), has problems with air pollution which is a large issue for its citizens health and wellbeing.

South America

An initial idea for this design incorporated a large part of the sea to show the effects of the oil spill, though the colours were difficult to get right and wouldn't translate well through printing.

This new preliminary design had the same layout as Antarctica, and looked more cohesive with the design, though looking from this angle meant the sun couldn't be included in this design. 

I took a different approach, including a palm tree and luscious mountains in the background to give the design more depth. This way, the sun, sea and greenery could all be included in a simple, well rounded design. 

Asia

Choosing an iconic location for Asia was quite difficult as the continent is extremely widespread and has many different cultures. 

I decided to go for a traditional looking Japanese building that enforced the Asian culture. I placed Mt Fuji in the background and left plenty of open space in the sky for the air pollution. The initial design had quite a lot of colours on it, and looked quite grey and bleak. 

I decided to remove the grasslands at the bottom of the design as the green was badly clashing with the red, and change the colour of the mountain to blue. 

Finally, there were still some more complex aspects of the design that could be removed for the ease of screen printing. The final design is shown here: