OUGD505 | STUDY TASK 2 | BEETLEJUICE

This study task was to help us generate ideas in a more interesting, thought provoking way. We were given the task to promote consumption of bugs to people in the UK.

Our initial ideas are shown here:

We narrowed these ideas down to two potential roots, party food and exercise supplements. We came up with more ideas for each of these: 

We decided to go with an exercise brand, as we thought people who were serious about muscle gain wouldn't care what they consumed. We branded our supplements as Beetlejuice, that create shakes, bars, supplements and apparel. 

We thought it was appropriate to make a presentation showing how our brand would look and what the concept was. 

I found this study task extremely useful, and it's given me a lot to think about when generating my own ideas! We came up with quite an abstract concept that was different to anyone else in the class.